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Work
Strategy » Design » Strategic Social Good
Bumble Bee
Business and brand strategy to drive significant change of focus (and heart) for this challenged $1B company
Design » Product Development » Concept Development
Diageo
Designing breakthrough strategies and brands for a global spirits portfolio
Strategy » Design » Packaging
Game of Thrones
Translating a Song of Ice and Fire into single malt Scotch whisky
Strategy » Naming » Design
Petco
Giving pet parents good food made easy
Strategy » Positioning » Values & Culture
Taco Bell
Finding and operationalizing a leading brand’s deeper purpose
Strategy » Naming » Identity
Campbell’s
Bringing love, focus and relevance to the soup aisle
Employer Brand
RGP
Creating an employer brand to serve a consulting business in transformation
Strategy » Positioning
Starbucks
Aligning executives to look back to unlock, refresh and position a global leader for what’s next
Product Development » Brand Extension » Concept Development
WD-40
Extending an iconic global brand for $100m growth
Strategy » Positioning » Design
Tata Harper
Brand design for the next generation of skincare
Positioning » Design » Values & Culture
KFC
Bringing a global executive team together to chart, refresh and clearly position a global leader for growth
Product Development » Brand Extension » Concept Development
Kind
Multi-year innovation to reestablish leadership in a growing category
Strategy » Positioning » Packaging
Anchor Brewing
Reinvigorating an original with the confidence of a classic
Positioning » Naming » Identity » Web & Mobile
Verizon
Unifying and leading the telematic industry with confidence
Brand Activation » Values & Culture » Identity
MyPoint
Positioning and relaunching a legacy brand for a vibrant new future
More work