Diageo

Challenge

Diageo is home to some of the world’s oldest and most progressive spirits and beer brands. To keep up with ever-changing trends, their teams constantly look for new opportunities to break through the market with innovative strategies and concepts. Bulldog Drummond has been a long-term partner across their business, exploring everything from developing new brands to unlock the value from historical shuttered distilleries to codifying a leading partnership marketing strategy. The challenges we collaborate with them on are as diverse as their portfolio—and so are the outcomes.

Result

Over the last ten years, we’ve developed new-to-world and brand extension concepts in brandy, vodka, tequila, gin, rum, scotch, whiskey and wine. We’ve developed strategies to help ignite slowing categories, looking at new audiences, new retail strategies and new partnerships. We’ve helped build comprehensive category reviews to educate and inspire on the inside and have led experiential meetings to help guide a future-forward executive conversation—and that’s just to name a few.

______________________________________________

“Bulldog are rockstars when it comes to new-to-world brand development and category innovation. From thoughtful insights, branding and design they are instrumental in our creative process—our Innovation Team loves working with them.”

—Jeffery Fink, Group Director, Consumer Planning